RESUME
WORK EXPERIENCE
Digital Designer | Amplify Industrial Marketing + Guidance - Lake Success, NY
May 2019 - June 2020
Member of the creative design team specializing in development, design and implementation of lead-generative marketing strategies. Responsible for industrial design and inbound marketing for numerous clientele including B2B companies, trade associations, robotics and tech manufacturers, health care providers etc. Projects include print design, website landing page comps, custom social media graphics, Google Adwords display ads, emails, presentations, branding guides, logos, etc.
Director of Graphic Marketing | Reiss Wholesale Hardware - Brooklyn, NY
November 2015 - May 2019
Oversee and manage development, production and completion of all design and photography projects from the Graphics Department. Such projects are creating and maintaining brand identity and packaging for Tuff Stuff brands, all print and web-based marketing promotions, full-line catalog and website development, design and functionality. Developed an inter-department project management system as well as an e-commerce analytics system for my company's website. Beyond managerial responsibilities, I continue hands-on work on all graphic design and photography projects. *See description below for more information.
Senior Graphic Designer | Reiss Wholesale Hardware - Brooklyn, NY
November 2011 - November 2015
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Designed all marketing materials - catalogs, flyers, manager's sell sheets, brochures, line cards, etc.
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Created new die cuts and package design art for company's private label products. Such packaging types are hang cards, tags, polybags, labels, boxes, clamshells, table top display boxes, display merchandisers, buckets, baskets, etc.
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Maintained company's graphic library containing 20,000 images.
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Photographed and edited private label and vendor products.
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Continuously updating company's website with images and product information.
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Created company warehouse maps, employee handbooks, technical manuals.
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Planned, designed and set up company's annual manufacturers' showcase.
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Designed trade show banners, signage, delivery truck vehicle wraps, branded t-shirts and keychains etc.
Photographer & Graphic Designer | Marty Hyman Photography - Hewlett, NY
September 2010 - November 2011
School portrait photographer; travel across tri-state area for photo sessions. Retoucher; airbrush,
edit, crop and resize all portrait and group images for customers. Administrative; manage all
image files, design price sheets and advertisements, sending orders to printing labs, order all
novelty items, follow correspondence with customers on orders, edit and upload databases.
Photographer | New York Mets, Major League Baseball - Queens, NY
March 2010 - October 2010
Fan, stadium, and event photographer; photograph games and events at Citifield. Set up green
screen and studio lighting equipment for fan photo shoots during games. Retouch, edit, airbrush
and print green screen photos for customers during games/events.
Graphic Designer | Paint Applicator Corp Of America - Port Washington, NY
January 2009 - June 2010
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Package design and product branding for PACOA and G-Force Pro products - work with marketing and import managers, handled correspondence with manufacturers in China.
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Designed catalogs, trade show books, advertisements, banners, marketing materials and logos.
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Product photography - photographed all products, edit and prepared them for print and web.
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Planogramming merchandise for trade shows and customer stores.
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Website development and designing of both PACOA and G-Force Pro websites.
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Supervised and trained interns while completing daily graphic department tasks.
Administrative Assistant | Merker Advisory Services - Port Washington, NY
May 2008 - January 2009
Administrative assistant; analyze real estate and water tax history statements, customer
information research, data entry, and other general office tasks
Photographer & Graphic Designer | Hi-Tech Photo - Great Neck , NY
January 2006 - May 2008
In-studio portrait photography, product shoots, on-location shoots, and events. Retouch model/product photos, produce copy negatives for old photographs and artwork, retouching photographs, designing brochures, flyers, advertisements, photo composites as well as assisting customers with sales transactions